Alexia Tuttle

Everything I'm actually responsible for

No hierarchy implied — this is just the list. Some of it is a company, some of it is a board seat, some of it is a microphone.

Three businesses, one operating style

Different industries, same approach: figure out what the thing actually needs, build the process, then run it long enough to know whether it worked.

Consulting and event production

This is the part of my work that has never had its own front door, so here it is. I take on paid engagements with small businesses and nonprofits.

I work with organizations that are past the idea stage and stuck on the operating stage — the business that's outgrown the way it's been doing things, the board that has a mission and no fundraising engine, the team that runs its biggest event of the year on adrenaline and a shared spreadsheet. I'm not a strategist who hands you a deck. I build the thing, then show you how to run it without me.

You can also hire me for the microphone on its own — to pitch your deal, emcee your event, or present.

I've done all of this inside my own companies before I ever did it for anyone else, which is the only reason I'm any good at it. I know what it costs to get it wrong.

For small businesses

For nonprofits

On the mic

Event production

End to end: budget, venue, sponsors, vendors, run-of-show, and the hundred small decisions on the day that nobody notices unless you get them wrong.

I serve as Chief Development Officer and Secretary of the Ashton Johnson Memorial CloudDancer Scholarship. We fund veterans pursuing a private pilot's license and, from there, a career in aviation. Flight training is expensive enough that it quietly screens people out — that gap is the entire reason the scholarship exists.

My work there is donor relations, fundraising, and events. I sit on a board alongside airline captains, designated pilot examiners, and career flight instructors, which means I am reliably the person in the room who has never landed anything. I handle the money and the logistics; they handle the flying. I also help the foundations we're connected to through CloudDancer wherever I can be useful.

Beyond the board seat, some of what I give isn't a check — it's time and access. I sit down with nonprofits across a range of causes, not only veteran-related ones, on the problems that quietly cap what they're able to do. And I bring them into the rooms I'm already building: if I'm producing an event, the organizations I believe in get an invitation, because access to the right people is worth more to a small nonprofit than almost anything else I could hand them.

I'm also active in the veteran community specifically. I co-host God Bless Retirement, where I run the veteran nonprofit initiatives alongside the deal flow. I've worked HALO for Freedom's Warrior Week for three years, the Veterans in Real Estate (VIRE) Summit for two, and the CloudDancer Gala for four. A lot of it is the ordinary work of getting veteran-owned businesses and veteran nonprofits in front of people who can actually help them.

clouddancerscholarship.org →

Podcasts

Business of Bodybuilding — the episodes

• Guy Cisternino on building gyms, brands and income after bodybuilding
• How John & Renee Jewett built a bodybuilding business from the ground up
• Ross Flanigan on inventing a new meal prep staple
• Dom Mutascio on building a coaching empire without social media fame
• Seth Feroce on why most bodybuilders fail in business
• Iain Valliere on turning bodybuilding into a long-term business

Guest appearances & press

How this happened

I'm a first-generation college graduate. Nobody handed me a map, which turned out to be useful — I never learned that you're supposed to pick one thing.

I started in nutrition because I lived it. I competed in figure and bikini, and competing taught me more about discipline, patience, and how badly people can be served by bad advice than any certification did. I've been coaching for over ten years since. I hold the credentials — a business degree and the nutrition certifications behind the coaching — but it's the coaching years that taught me the part that actually matters: mindset, perspective, balance, and sustainability move people further than any perfect plan.

Real estate came next, and it looked like a departure until I was in it. It's the same work — read the situation honestly, build the system, watch the details nobody else wants to watch, and stay long enough to see whether you were right. Underwriting a deal and writing a client's plan use the same muscle.

Everything since has been some version of that. A hydration product because our clients had a problem we could solve. A scholarship board because veterans were being priced out of the cockpit. A podcast because the conversations I was having privately were worth having out loud. Consulting because people kept asking me how I run all of it.

I'd describe my working style as structured chaos. A lot is happening; all of it is tracked. I'm detail-oriented to a degree that occasionally annoys people, and I'd rather take action and adjust than plan something to death.

I model and walk runway on the side. A lot of that, and a lot of the rest of my Fort Worth life, runs through the Fort Worth Club, where I'm a member: business meetings, social events, and the occasional show.

Outside of work I lift, and I'm a collector of hobbies — I'll try just about anything once, and some of them stick. I live with my husband Chris and five dogs, who have opinions about my calendar.

Tell me what you need